Brand Essence

Our brand is dedicated to providing products that allow customers to fulfill their essential beauty needs at reasonable costs. Here at UBE, our customer satisfaction is such a priority that it makes up from our business model’s basis to our business name.

Quality conscious

Our values

Our values are based on UBE’s efforts to prioritize our customer’s satisfaction as our urban beauty’s happiness is as equally important to us as our profits. Without YOU (our urban beauties), we are aware that we cannot thrive; we do not exist without you. Therefore your contentment is our number ONE priority.

Our philosophy

UBE aims to promote diversity and self-expression, we are committed to working hard to create products that allow our customers, especially those of colour, to feel empowered by their unique features and complexion.




Our Origins.
And where
we want to go.

Our founder, Alanna Long believes in the aim to create a more inclusive shopping experience for our customers through our provisions of various beauty supplies to fit all skin tones, complexions, and age.

the brand values

High quality products accessible to everyone

Whether you’re looking for eyeliners, bath salts that make you feel good, or Lip gloss that draw the lips, you’ll find something you love, at a fair price.